cameron astles castles@risd.edu New York–based designer currently working at Caudalie. Focus on brand systems, packaging, typography, and large-scale campaign work across beauty, lifestyle, and culture.
Experience spans identity systems, retail and OOH campaigns, packaging, and editorial applications, with work developed for global and regional markets.
Brand systems, campaign development, and large-scale visual applications across packaging, retail, and marketing environments.
United States, Canada, Mexico, Brazil
Graphic Design, Art Direction, Brand Systems, Packaging Ongoing brand systems and campaign work developed for Caudalie North America. The work spans seasonal and evergreen campaigns, packaging extensions, retail touchpoints, and large-scale visual applications. Projects require maintaining global brand consistency while adapting systems for regional markets and varied physical and digital environments.
Caudalie Premier Cru Campaign
Brand systems, U.S. OOH campaign adaptation, and large-scale outdoor executions.
United States
Graphic Design, Art Direction, Brand SystemsU.S. out-of-home campaign work for Caudalie’s Premier Cru The Rich Cream collection, featuring Kelly Rutherford. The work focused on adapting the campaign system for NYC DOOH formats and select large-scale outdoor placements across the United States, including both static and animated executions.
Deliverables spanned animated static assets and a campaign video optimized for high-impact digital environments while maintaining consistency with Caudalie’s established brand system.
Caudalie Holiday Campaign
Brand systems, campaign development, and large-scale visual applications across packaging, retail, and marketing environments.
United States, Canada, Mexico, Brazil
Graphic Design, Art Direction, Packaging, Retail Collateral, OOHHoliday packaging and campaign development for Caudalie across global markets, spanning U.S. gift sets, international out-of-home executions, and retail collateral for Sephora and Caudalie spa environments. Work focused on translating seasonal creative into production-ready packaging systems and scalable assets while maintaining brand consistency across regions and formats. Caudalie Holiday Campaign
Brand systems, campaign development, and large-scale visual applications across packaging, retail, and marketing environments.
United States, Canada, Mexico, Brazil
Graphic Design, Art Direction, Packaging, Retail Collateral, OOHHoliday packaging and campaign development for Caudalie across global markets, spanning U.S. gift sets, international out-of-home executions, and retail collateral for Sephora and Caudalie spa environments. Work focused on translating seasonal creative into production-ready packaging systems and scalable assets while maintaining brand consistency across regions and formats.
Caudalie PR Events & Influencer Collateral
Design and production of PR event collateral supporting Caudalie brand launches, influencer activations, and press moments across skincare, body care, and sun care categories.
United States, Canada, Mexico, Brazil
Graphic Design, Art Direction, Print Collateral, Event Branding, PR Assets Assets developed for large-scale distribution across North America, sent to press, creators, and partners to support campaign launches, seasonal moments, and product education. Work translates campaign narratives into tactile, on-brand materials designed for both in-hand impact and social amplification.