cameron astles castles@risd.edu New York–based designer currently working at Caudalie. Focus on brand systems, packaging, typography, and large-scale campaign work across beauty, lifestyle, and culture.
Experience spans identity systems, retail and OOH campaigns, packaging, and editorial applications, with work developed for global and regional markets.
Graphic Design, Art Direction, Brand Systems, Packaging
A scalable brand identity and packaging system developed for Free Goods, a direct-to-consumer sunless skincare brand. The work spans primary product packaging, digital applications, paid media, and merchandise, with an emphasis on clarity, hierarchy, and repeatable design rules.
The system prioritizes consistency and legibility across physical and digital touchpoints, enabling the brand to grow its product line while maintaining a cohesive visual language across regions and platforms.