cameron astles castles@risd.edu New York–based designer currently working at Caudalie. Focus on brand systems, packaging, typography, and large-scale campaign work across beauty, lifestyle, and culture.
Experience spans identity systems, retail and OOH campaigns, packaging, and editorial applications, with work developed for global and regional markets.
Brand systems, campaign development, and large-scale visual applications across packaging, retail, and marketing environments.
United States, Canada, Mexico, Brazil
Experiential Design, Visual Merchandising, Retail Environments, Art Direction Ongoing experiential design and visual merchandising work developed for Caudalie North America. Projects span in-store merchandising systems, pop-ups, branded structures, and outdoor brand activations, translating campaign narratives into physical retail and urban environments. Work includes seasonal and evergreen initiatives, retail touchpoints, and large-scale installations, requiring consistency across global brand systems while adapting executions for regional markets and varied spatial constraints.Caudalie House of Beauty Event
Mexico City, MX
Visual Merchandising, Experiential Retail, Brand SystemsHouse of Beauty retail event design for Sephora Mexico City, translating Caudalie’s brand system and codes into a modular, immersive pop-up environment. The work focused on adapting global visual merchandising assets for a market-specific execution, integrating product storytelling, consultation spaces, and localized Spanish messaging, contributing to a 30% lift in Caudalie sell-through during the event period while maintaining consistency with the brand’s established design system. Resveratrol Lift Sephora Endcaps
Localized endcap graphics for Sephora Brazil, adapting global campaign assets into fixture-specific retail layouts with Portuguese copy and regional claim updates.
Brazil
Visual Merchandising, Retail Environments, Brand Systems, Production Designed and localized endcap graphics for Sephora Brazil, adapting Caudalie’s global campaign into a market-specific retail execution. The work included Portuguese copy integration, regional claim adaptation, and fixture-specific layout design aligned to Sephora Brazil merchandising standards. Final artwork was prepared for production and in-store installation while maintaining consistency with the global brand system.
Vinoperfect Sephora Endcaps
Localized endcap graphics for Sephora Brazil, adapting global campaign assets into fixture-specific retail layouts with Portuguese copy and regional claim updates.
Brazil
Visual Merchandising, Retail Environments, Brand Systems, Production Localized visual merchandising for Sephora Brazil, translating global Vinoperfect campaign assets into fixture-specific retail environments. Scope included Portuguese copy integration, regional claim adaptation, and layout development tailored to Sephora merchandising standards. Final artwork was prepared for production and in-store installation while maintaining consistency with the global brand system.