cameron astles castles@risd.edu New York–based designer currently working at Caudalie. Focus on brand systems, packaging, typography, and large-scale campaign work across beauty, lifestyle, and culture.
Experience spans identity systems, retail and OOH campaigns, packaging, and editorial applications, with work developed for global and regional markets.
Ongoing brand systems and campaign work for Caudalie North America across packaging, retail, and large-scale campaign environments. Scope includes global Sephora visual merchandising, out-of-home campaigns, trade and education materials, PR and influencer mailers, and custom event production across the U.S., Canada, Mexico, and Brazil.
Large-scale campaign and visual merchandising work for Caudalie, translating brand systems and global campaigns into physical retail and public environments. Scope includes Sephora visual merchandising programs, in-store installations, pop-ups, and out-of-home executions, developed for clarity, consistency, and real-world visibility. Work supports U.S. and international rollouts, balancing brand expression with production, scale, and environmental constraints.
A foundational packaging system developed for a direct-to-consumer skincare brand, focused on clarity, scalability, and shelf legibility. The work establishes hierarchy, tone, and structural consistency across primary products, extensions, and future SKUs.
A foundational brand identity and packaging system developed for Resil Flow, a performance-driven sleep brand rooted in natural materials and longevity. The work establishes a clear visual language across product, packaging, and communications, balancing technical credibility with restraint and warmth.
A playful yet considered packaging system developed for Surprise Stories, a collaborative storytelling card game for children and families. The design balances hand-drawn illustration with clear hierarchy and structure, creating a system that feels imaginative, accessible, and timeless. The packaging establishes a cohesive visual language that supports both shelf presence and narrative discovery, while remaining flexible for future expansions and editions.
A selection of paid social and digital campaign work developed across beauty, lifestyle, and consumer brands. Projects focus on translating established brand systems into high-performing mobile and display environments while maintaining visual consistency across formats and placements.
Each campaign was designed with a mobile-first approach, prioritizing clarity, hierarchy, and speed of communication. Layouts were built to scale across multiple sizes and aspect ratios, balancing brand expression with performance-driven constraints.
A year-long thesis project exploring the relationship between time, process, and creative work. The publication examines how pacing influences the way ideas develop, translating the concept of “slow motion” into a structured editorial system.
A flexible grid and restrained typographic hierarchy support long-form content, while shifts in scale, repetition, and image density create rhythm across spreads. The system balances dense narrative with moments of pause, encouraging a more deliberate reading experience.
A long-form print publication designed to present a conversation with designer Elizabeth Goodspeed through a clear and structured editorial system. The project focuses on typography, pacing, and hierarchy to support readability across dense, text-heavy content while maintaining a contemporary visual voice. The layout establishes a flexible grid that balances narrative flow, pull quotes, and supporting imagery. Typographic contrast and restrained color accents create rhythm across spreads, allowing key ideas and moments to surface without interrupting the reading experience.